EVISU - New look

Evisu relaunched their new collection, with a new younger, edgier and more trendy. Shifting from their traditional japanese denim manufacturer.

Key Denim trend guide - Detail is the key

                                 Dark wash, skinny and worn long look.
Denim fashionistas are all sticklers for detail, and the jeans worn on the streets this season says it all.Three main trends are emerging in men's denim: skinny cut, embellishment and distressed wash. The skinny cut can be seen all over the city, usually in a dark wash and worn long enough to bunch around the ankles.

                               artfully and soulfully done hard distressed wash

 Embellishment takes many forms, from embroidery to PRINTS and elaborate stitching. Evisu jeans are famous for their seagull mark across the back, which constantly morphs into new colors and sizes. This year, pocket-sized squiggles are the most popular'7 FOR ALL MANKIND' styles, combined with colored tabs and studs.

                                                 streaked with artfully applied paint and grime

                                               squiggles ' 7 for all mankind'

                                           Contrast detail statements, DIY,customised style

Dark wash has been popular for several seasons, but it is now being challenged by faded, distressed denim which can be seen everywhere on the streets.From United Arrows, Eyefunny jeans are streaked with artfully applied paint and grime for a truly lived-in look right from the start,the look with frayed edges and fading through the legs are in.

In other cities jeans are seen as the main fashion part, to get the best quality and fit they are willing to pay more for the perfect pair.