Meltin'POT ss 2011

The new Spring 2011 collection is as i already discussed is a way more, uniform, chilled out and balanced.......then any of their earlier collection. This shows that they have really come a long way and now have created their space in the denim market and denim fans, they are much more confident and complete.

The denims which are the main line and bread and butter for meltin'pot is always the highlight for every season. Every time they try and create new look, new techniques and a lot more cool/street element to it. 

This Spring the washes are the highlights..... Presented in a very fresh  way, as a spring collection should be , the washes are very light, washed off, sky blue and cloudy........also if i'm right they have combined, traditional washing techniques with the new laser wash technique which gives those streaks like " it looks like thunder in clouds/sky" i call this wash the "THUNDER BOLT".........i have like 2 pairs of denim with this kind of wash........also, as per style. 

The way the pocket,pattern and the cuts are pretty new and innovative............the pockets are more low cut/wide.............and i recently realised that its much more comfortable and easy then the regular denim pockets, which tends to be a bit tight when you try putting your hands. But of course for each his own style, and brand..............

They also have few cool denim shorts as well as cottons to offer, so this season lookin for some cool denims ??? Head to the nearest Meltin'POT outlet and    LET YOURSELF MEEELLLTT   ;-D

C.83 to attend PROJECT , New York - july 17,18,19 2011.

"Much awaited c.83 a premium niche street-wear brand based in Canada starts its sale in India, you can go and grab these amazing pieces at  ATTIC -the fashion store , Santacruz , Mumbai ...    

c.83 is  proud to be the first brand from India. They think this would be a big step/breakthrough for contemporary/street fashion in India.

Leading french fashion magazine "FASHION DAILY" covers C.83 during BREAD & BUTTER Show , Berlin July 2010 - Article by Adele Bouet ( associate writer Fashion daily).

http://www.facebook.com/photo.php?fbid=207866919226461&set=a.206819042664582.56702.206809305998889&theater

This year c.83 is ready to welcome you at PROJECT, New York July 17,18,19 2011.

http://project.magiconline.com/

PROJECT | Official PROJECT Website

project.magiconline.com

MAGIC MARKETPLACE T 310.857.7500 F 310.857.7510 E cs@magiconline.com Attendee Registration & Information 877.554.4834 / 218.740.7092 (24 hours a day) Exhibitor Information: 310.857.7500 Media Inquiries: 310.857.7500

Life of MIZU : a journey

Freshly baked 'MIZU' day one . The feel and look of a freshly stitched jeans is heavenly (it is for me , as i almost give my whole day to denim ) as a proessional. well a lot of you who really feel for denim would agree without a thought ;-). well anyway so humble journey starts for this newly born baby, i named it MIZU which means 'water' in japanese. I have always been a big fan of Japanese denim, and yes this was my chance of paying them a tribute and developing something on that par. This special 'baby' would only be treated with natural wear nad tear and plain water during its journey and wash processes, hence the name.








Day two, finishing the denim neatly, after bar tacking and all other trim details, its ready to face the world, the ruthless world where it has a lot to got through, so much that he hardly have ever thought of ;-D As for starter i tell'ya its all your cold wash in the plain water drum where it starts its journey into the world.. .. . . .. faces the forces of nature and humans for a week ( 7 total freaking days) . ;-D



Freshly dried ( washed and rinsed in plain water )




Well every jeans has its day!

The day came when it was to be put against test of time, the legendary jeans journey, from its fresh/raw state to the bruised and worked up victorious look.



The first day look



so fresh and blue, Japan calling ;-)



First day in the sun was pretty good. all went well, it was looking fabulous, no less then a sparkling AUDI on debut ;-). well for me that's a joy to watch. Its like my baby, and when i saw the baby standing on its feet, i almost cried inside ( emotion towards denim ).



aha baby seems to have been REAL BAD, look at all those faded lines and bruises.Hallelujah , it stood to the expectations. I had the exact same picture in mind of how it would look after a week's test ( have been wearing everyday,everywhere for the last 7 days ).



The first fade,the first hole is always special ;-D






The first hole, the sign of 'Making of a classic jeans".... WHICH CANNOT BE REPRODUCED nor recreated by whatsoever means, that why a pair of denim is so special and emotional ............... ...... . .






the first signs of bruises and wearing, its ultimate satisfaction and emotional to a denim coming out of its raw state and moulding on to your body and life with so much of deep details and attachment .. .. . ..
















I would stop here , and let you guys enjoy the feel and emotion. Just love the process till here, and its not yet over. The journey is long and it has to go through a lot more adventures until it moulds into a beautiful,artistic piece of denim. come back and read more in my next post how a denim can almost mesmerise you and takes your one and only SOUL in itself and surprises you . .... to be continued

MIZU - The "30 Day' Super aged Denim !

Vintage is knockin bad this year, aged/used look is BANG this year, more and more people are indulged and more involved with their Jeans, they are interacting and understanding their needs in a pair of Jeans !

FALL 2011 collection at c.83 studio.

MIZU we are calling this range!

'Mizu' means water in Japanese, special jeans with intelligence and power. No chemicals are involved, no human labor involved in creating this masterpiece. You are the craftsmen and you are the artsist.

Mizu limited edition range for Fall 2011 is a special environmental friendly range from c83  which just uses normal water for its wash and laundry job.

We all want to own that perfect pair of denim, the kind of wash you want, something more personal and customized .A good pair of denim is one with which you are attached freakin' fashionably and emotionally, denim is almost your outer skin. Well but this is impossible without knowing some properties of real indigo, how it behaves and gets affected with wear and usage. 

We need to interact with the denim and get closer to know it little more. Some of them will be out for pre- fall 2011 and some will still be hot(limited edition). A a few absolutely new results will shatter your glamorous world as very soon you will see the 'Denim' responding to you in an amazingly playful way.

30 day Test - Story

I'm sure the result will just give you the complete satisfaction of owning a denim. A denim which tells your story in these 30 days,that moment you fell from the bicycle ;-) , the Saturday you spent painting whole evening, the day you cleaned the whole house in nothing but the denim.

DENIMOHOLIC

DIESEL in india has totally threatened the local indian jeans brand and other rival denim brands. I just cant stop thinking about Renso's business mind, i'm just imagining each indian person owning a pair, DIESEL will do business worth unimaginable amount.I'm already hunting a new new DIESEL pair, despite the fact that i bought one 2 months back.
ENERGIE new collection.www.energie.it .the denim washes are very discharged, light bleached. Its kinda washout and fresh look.

NUDIE JEANS: The denim side offers new developments made exclusively for Nudie Jeans Co. For example a reversed denim with most of the indigo on the inside and a fabric with white coating. They will both give interesting inverted effects when worn in.
INTERVIEW: hudsonjeans -Ben Traverniti.
What inspired you to become a denim designer? What keeps you wanting to design?
Denim has always been in my genes…my father is a denim designer, so I’ve been immersed in it since I was a child. I originally worked in couture, but denim was always something I knew I wanted to do. Working in couture has really influenced my design and has brought about a sort of meeting of the two worlds for me. When I design a jean, the couture sensibility is always in the back of my mind.
refrence: www.thedenimguy.com

MAVI JEANS: CUT & PASTE: Twitter contest: follow @thedenimguyguy & @mavijeanssocial to win a pair of MAVI JEANS .


HUDSON JEANS: unparalleled fit and craftsmanship, the iconic union jack logo and signature triangle flap back pocket, Hudson Jeans has become a leading innovator in the premium denim market. Hudson delivers a product of uncompromising quality, value, and integrity in the tradition of fine British couture craftsmanship. Created from the best premium denim from the finest mills in Europe and Japan, all Hudson products are hand finished and tailored to be truly one-of-a-kind pieces.

ONVIS Jeans

Stumbled on to this denim line and I LOVE IT. Had to share with you all… and HAPPY NEW YEAR!!! ABOUT Monfumo is a tiny village located on Asolo Hills, in Veneto, Italy. ONVIS jeans and its life stories were born there.

LEVI'S : The next phase of the Levi's Go Forth ad campaign titled Ready To Work will launch this July featuring regular working people rather than the usual collection of hipster models. Levi's have taken a trip down to Braddock, Pennsylvania (a town once famous for its steel mills but now working to rebuild itself after years of decline) and shot a series of ad featuring locals in Levi's Work Wear. The thinking is that these folks are a new 21st Century kind of pioneer, adapting to difficult economic conditions and working hard to rebuild their community.