Denim -" Paper to web Project " Forecast AUTUMN-WINTER 2011-12

"Denimoholic says the coming winter look will be a mix and match of Cheap Monday grunge look and the NY, LA street look of PRPS".

 At my desk, working on the coming winter season looks and trends......................

Well while  working with denim for so long, i could have a sense of my work and the design/concept development process. An improvement is evident as far as authenticity and realisation is concerned.



    "A lot of brands have influenced me for a long time and continue to do so, i would have to mention the 3 most evident brand which always keeps me up on my toes".

Cheap Monday with their ever so cool grunge look ( i love the way Örjan Andersson has made the process of denim making a GRAFITTI, i personally feel, they have made it so cool and easy, its like spraying a can and a denim is made ;-D.

 G STAR the brand i have almost grown up with during my school/college. I took an instant liking with G STAR. They specializes in making RAW denim - an unwashed, untreated denim in which all jeans start out as after being constructed. G-Star is influenced by European fashion trends as well as by military clothing.The best aprt about G STAR denims are its multi utility role which makes it really popular among young student crowd, the Inspirations of their designs come from vintage military apparel bought from around the world. Some examples include special mobile-phonepockets and zippered arm pockets on jackets.

A fine piece below, one of my favorite style in recent times.Al most ended up like the style i was working on  ;-D

PRPS  the New York based Luxury brand, first of all i love their connection with Japan, PRPS pieces are supposedly made in Japan with the finest Japanese denims. Founded by former Nike designer  Donwan Harrell the speaks, innovation, uber and perfection. With the kind of wash and designs each pair is worth the DOLLARS spent !

PRPS Spring summer 2010 Look 

MIZU - The "30 Day' Super aged Denim !

Vintage is knockin bad this year, aged/used look is BANG this year, more and more people are indulged and more involved with their Jeans, they are interacting and understanding their needs in a pair of Jeans !

FALL 2011 collection at c.83 studio.

MIZU we are calling this range!

'Mizu' means water in Japanese, special jeans with intelligence and power. No chemicals are involved, no human labor involved in creating this masterpiece. You are the craftsmen and you are the artsist.

Mizu limited edition range for Fall 2011 is a special environmental friendly range from c83  which just uses normal water for its wash and laundry job.

We all want to own that perfect pair of denim, the kind of wash you want, something more personal and customized .A good pair of denim is one with which you are attached freakin' fashionably and emotionally, denim is almost your outer skin. Well but this is impossible without knowing some properties of real indigo, how it behaves and gets affected with wear and usage. 

We need to interact with the denim and get closer to know it little more. Some of them will be out for pre- fall 2011 and some will still be hot(limited edition). A a few absolutely new results will shatter your glamorous world as very soon you will see the 'Denim' responding to you in an amazingly playful way.

30 day Test - Story

I'm sure the result will just give you the complete satisfaction of owning a denim. A denim which tells your story in these 30 days,that moment you fell from the bicycle ;-) , the Saturday you spent painting whole evening, the day you cleaned the whole house in nothing but the denim.

REPLAY JEANS -Isaac Weber & Micky Ayoub by Greg Harris for GQ Style Germany

Joined by Isaac Weber, Micky Ayoub reunites with Greg Harris for a night adventure in the latest issue from GQ Style Germany. Outfitted by Andrew Davis for a no-fuss outing, a wardrobe of Replay denim offers the perfect pieces to get their hands dirty.

3D PAPER DENIM - How to draw your perfect denim on paper!

Everything was spontaneous, i never had an intention to really sit down on the chair and plan out a denim drawing session at the end of my day in the studio :-D

wELL but i was killing time for a change right, So i just drew some denim styles on a clean sheet of paper which i just grabbed out of the dead lying printer. and Of course i drew it pretty fast and 'there i was with three "not so cool" styles, thought i would just add some color on it - REST was HISTORY frens  !

After applying blue INDIGO all over , am smudging so the color is absorbed through the paper to give more depth.

rub more, and yeah, just highlight wherever you want the FADED GLORY ha ha ...

both ready, Grab the SCISSORS and get your denims out.

left one is more of a neutral STONE WASH faded style, whereas the right one is given a more used and BRUIsed , Stained look.

Alright , NOw to give the real denim feel, hold both the styles and crush to PERFECTION!

Does'nt it looks like two real denims folded together ( depends ;-)  )

 well there are two freshly washed and treated DENIMS.

 STONE WASH ( NATURAL FADE )

BROKEN DOWN , AGED "BRUISED" WASH

Cheap monday - Customised Tour

CUSTOMIZED TOUR AT WEEKDAY

 I wish i was a part here, in the celebration and work:

Awesome event for 'cheap monday' Lovers:

3 countries, 8 cities and 13 stores... 

 The swedish brand Cheap Monday’s design team has customized a unique set of limited and numbered jeans for sweden, denmark and germany. Customized tour continued – this time bigger than ever, with a new theme and in collaboration with Weekday.
The tour stroke down on april 22 in 13 stores simultaneously with customized jeans and parties. The morning after the rare pieces were sold at the regular low Cheap Monday price in all Weekday stores.