Swedish Denim- H&M Fall winter 2010 Campaign
Jon Kortajarena is back to work for H&M starring in their new denim campaign. Clad in head to toe denim, Jon’s latest campaign for the Swedish retailer sees them tapping into a trend that cannot seem to get enough of the blue classic.
'HERITAGE DENIM " rUles the season
The word ‘Heritage denim’ has been in vogue for a couple of seasons now. The report from Denimnadjeans checks out different brands who are exploring their heritage pretty seriously and reproducing as their new lines.
Back in 2008 Trade shows like B&B and Premiere vision when customers were facing the credit crunch and were looking for more value and quality in jeans, brands began looking into their archives and going back to their workwear roots for inspiration. Cool vintage styling, tried and tested craftsmanship and authentic branding reemerged in the denim market. Today, labels like Levi!s and Lee delve into extensive archives, while others are being more loose and conceptual with simple takes on what!s traditional and authentic.
Well the big boom is 'heritage denim' remains the key this season also........with most of the cool denim brands are looking back trying to give that vintage old-natural feel to the jeans keeping it real simple.
Brands that revived their recent collections-
LEVIS
Straight 201™ Workwear Jeans - Rigid Selvedge
A vintage fit that's resolutely straight from hip to hem, creating a looser-fitting leg. Its functional cinch back and shank suspender buttons recall its workwear roots. Sits at the waist. 100% Cotton. Country Of Origin: Imported.
LEE
Lee decided to explore its back catalog with the introduction of Lee, The Archives. Unique pieces like the mechanic!s “Union-All”, invented by H.D. Lee in 1913, and the Original Lee House Mark Jelt Denim Work Jacket from the 40s comprise this range.
Fall 10 Heritage collection
The 'rider collection' and '50 mile race' limited edition.
WRANGLER
Wrangler – Blue Bell
In 1904, after buying several sewing machines, CC Hudson founded the
Hudson Overall Company, which became a pioneer during the early years of workwear and later led to the Wrangler brand. In 1919, the name changed to Blue Bell Overall Company, after a railroad bell in the factory turned blue from indigo dust. In 1943, Hudson acquired the Casey Jones Work-Clothes Company and the rights to its barely used brand name, Wrangler. Over the years, Wrangler has revisited the “Blue Bell” name and logo for select lines. To celebrate the company!s history and archive, Wrangler launched a premium casualwear collection under the iconic name for Fall 09. The bell logo, branded buttons and classic details such as saw-tooth panels on shirts are key aspects of this high-end capsule.
Hudson Overall Company, which became a pioneer during the early years of workwear and later led to the Wrangler brand. In 1919, the name changed to Blue Bell Overall Company, after a railroad bell in the factory turned blue from indigo dust. In 1943, Hudson acquired the Casey Jones Work-Clothes Company and the rights to its barely used brand name, Wrangler. Over the years, Wrangler has revisited the “Blue Bell” name and logo for select lines. To celebrate the company!s history and archive, Wrangler launched a premium casualwear collection under the iconic name for Fall 09. The bell logo, branded buttons and classic details such as saw-tooth panels on shirts are key aspects of this high-end capsule.THE SS 10 BLUE BELL COLLECTION Brings back the heritage value for Wrangler !
CLOSED
Closed dates back to late seventies Italy, when it quickly captured the market with its now iconic pedal pusher jeans, which offered a significantly new idea at the time. Now a German-based jeanswear brand, the company
has celebrated its rich heritage in recent years, re-featuring the iconic details and branding of its original success story. Closed!s discreetly angled (at 33º) “X Pocket” and its woven label flies are uniquely recognizable. Proud of its heritage, Closed remains a family-oriented enterprise with strong core values.
has celebrated its rich heritage in recent years, re-featuring the iconic details and branding of its original success story. Closed!s discreetly angled (at 33º) “X Pocket” and its woven label flies are uniquely recognizable. Proud of its heritage, Closed remains a family-oriented enterprise with strong core values.
STRONGHOLD
Stronghold jeans, the first denim workwear from Los Angeles and once main
competitors of Levi!s, were originally produced by Brownstein, Newmark and Louis in the early 1900s. In 2004, Von Dutch veteran Michael Cassell and former North Beach Leather director Michael Paradise resurrected the 1895 Stronghold Jean Company, bringing back authentic, handmade denim. “Our reproduction of this classic brand celebrates old world workmanship, selvedge fabrics and original details, achieving a timeless style, fit and finish.” Pieces come in authentic workwear fabrics like duck canvas and railroad stripes, and focus on 100% authentic details and constructions
competitors of Levi!s, were originally produced by Brownstein, Newmark and Louis in the early 1900s. In 2004, Von Dutch veteran Michael Cassell and former North Beach Leather director Michael Paradise resurrected the 1895 Stronghold Jean Company, bringing back authentic, handmade denim. “Our reproduction of this classic brand celebrates old world workmanship, selvedge fabrics and original details, achieving a timeless style, fit and finish.” Pieces come in authentic workwear fabrics like duck canvas and railroad stripes, and focus on 100% authentic details and constructions
OTHER BRANDS
Rising Sun & Co.“handcrafts indigo clothing that captures the optimistic spirit of America”. Founded by Lucky Brand owner and former designer Mike Hodis, the Pasadena-based denim brand is all about craftsmanship, the rebirth of workwear, period-correct jeans and time-proven techniques. Expert craftsmen create
selvedge organic and raw denim in-store on antique shuttle looms from the U.S.’s oldest denim mill, which is then sewn into garments on turn-of-the-century sewing machines.
selvedge organic and raw denim in-store on antique shuttle looms from the U.S.’s oldest denim mill, which is then sewn into garments on turn-of-the-century sewing machines.
WAREHOUSE
With its high-quality, handcrafted reproduction jeans, Warehouse is a very
popular niche denim brand in Japan that heralds the authenticity and heritage of vintage jeans cuts like Levis 501!s and Lee jeans from 1934. Having collaborated with J.Crew, the label is also well known for its work with vintage store Hellers Café. Their limited edition “Lot 484” jeans utilize Warehouse!s 14-ounce Memphis cotton selvedge denim that was woven and dyed in Japan. Details include rusted steel rivets and fly buttons. The Japanese are known for their dedication to perfecting denim, and Warehouse is at the top of its game.EVISU - New look
Evisu relaunched their new collection, with a new younger, edgier and more trendy. Shifting from their traditional japanese denim manufacturer.
Become a "denimoholic" - CONTEST!
Submission open from 11 oct- 31 oct 2010.
We are looking for you. yes you're right "YOU" if you have the passion and the love for JEANS this is your kinda stuff.
Denimoholic is my dearest (along with the rest of the business) and it’s horrible when there just isn’t enough hours in a day to contribute to the blog at the wanted pace. But have no fear, it’s just mid-autumn rush (I think). Nonetheless, this brings me back to something I candidly mentioned in the past, we would love to welcome more bloggers/writers whom love to write and wish to share cool findings, denim projects or lifestyle news with the world.
Please note that we are only looking for bloggers whose interest is to express themselves via the blog or perhaps even promote a project your working on. As long as it fits the bill, we’re listening. We are not in search for writers intending to capitilize on the blog posts. Money has a certain way of complicating things. Our plan is to share news and cool stuff from around the world .So if this sounds like something you would like to be part of, drop us a line. If you have been following the blog, you know that we’re about much more than just denim. Denim just happens to be close to our hearts.
So we’re looking forward to hear from you. Please send your articles,thoughts and queries at denimoholic@gmail.com and tell us more about yourself. If you have been writing stuff already, do send it over. Denim is beautiful and we’re doing our best to describe this beauty via our blog. So be a part of the journey,send us your articles,concepts,projects anything u think we should know about. We will shortlist 15 people and notify them via mail.
we are waiting****
PEACE!!!!!!!
H4-67 - Summer of love
HA-67 is a contemporary line with a true vintage spirit. After much success in Europe and Japan, HA-67 is now opening its doors to the USA. Michael Mechaly, the former brand president for Sacred Blue and Coil denim, is the proud founder and designer of HA-67. His goal is to give HA-67 a unique concept, creativity and lifestyle. HA-67 was inspired by the infamous “Summer of Love” movement that took place in San Fransciso Haight Ashbury district in 1967. HA-67 is a unique mix of the old new fashion spirit. The details, colors, and washes will remind you of the spirit of the vintage period, while the fit keeps the fashion mood of today. Each style has it’s own personality and vibe.
FROM INDONESIA - with LOve
EASTON - Denim from Indonesia
New denim brands appear all the time, usually based in the US, sometimes Europe and occasionally Australia but it's not often that I receive a mail from a new company established in Asia. Easton is a new company proudly and ethically producing denim in Indonesia. They have three types of denim - selvedge, coated and dry which are offered in three styles for men (straight, slim and skinny) and one for women (skinny). The jeans can be purchased online from their own store and retail for 600,000 Indonesian rupiah, which although it sounds a lot is actually only $65.
New denim brands appear all the time, usually based in the US, sometimes Europe and occasionally Australia but it's not often that I receive a mail from a new company established in Asia. Easton is a new company proudly and ethically producing denim in Indonesia. They have three types of denim - selvedge, coated and dry which are offered in three styles for men (straight, slim and skinny) and one for women (skinny). The jeans can be purchased online from their own store and retail for 600,000 Indonesian rupiah, which although it sounds a lot is actually only $65.
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