A fRESH Look at Denim and SOME REAL "cool" stuffs i see " .
tHIS is the first thing came in Mind .............. on viewing and going through the latest CAMEL ACTIVE , AUTUMN WINTER 12 CAMPAIGN / WEBSITE.
First of all great website , super cool theme " NEPAL "
i personally heart the "Collection" and the way the campaign has been shot , and of course the scenic locations in the Himalayas. Myself being a "HIMALAYAN" i just loved the HOMEPAGE of CAMELACTIVE and explored the the new AW12 Range and found what i expected it to be.
The theme being "NEPAL" the Look has been kept very, active, rugged outdoor and a trek feel. Every piece just sort of tells a story in every shot.
My favorite pieces from collection would the " FLEECE COLLAR LEATHER JACKET"
and the denim jacket.
Now CAMEL ACTIVE not being a "denim brand" has of course done justice to the denim Look, by making some real cool looking Denims and Outerwear pieces. It totally does justice to every denim piece in the collection !
I would also say " the look for AW12 reminds me of "MELTINPOT" & JACK & JONES !
"A super cool looking collection and a kick ass CAMPAIGN ;-)
Visit the brand and shop at www.camelactive.de