Sunny summer days are back ;-)

Hi Guys   ;-)


A while its been since i posted here.  Had some rough time, so took a break from my beloved blog and all denim crazy friends out there !

Well the fine and sunny summer days are back and are we all ready to catch up on some new "Denim Looks"  & some new cool trendy products ?

First "Denim collection " to mention this season is none other than one of my favorite denim brand MELTIN'POT   . cHeck out the brand new  fresh offerings from MP this season  and you realize  , thats all you need this summer, the perfect Washed off denims, cool new Tees and the "Super cool washed chinos" one of my favourites :


Spring-summer 2013 campaign,  features models  Charlotte Ley, Cynthia Mutch, Samuel Thomson and Giulio Lotti J.

Meltin'Pot Spring-Summer 2013 Campaign (1)

Meltin'Pot Spring-Summer 2013 Campaign (3)

Meltin'Pot Spring-Summer 2013 Campaign (4)

Meltin'Pot Spring-Summer 2013 Campaign (6)

Meltin'Pot Spring-Summer 2013 Campaign (5)

"So rush to the online store  http://store.meltinpot.com/c-141-new-arrivals-man.aspx    and grab the season's best look "

Cheers to freakin summer  ;-)



S Oliver - Super Denims ( The story of Mr. X )

"Not Long since S.Oliver has started retailing in India, there are millions of Fans already wearing S Oliver clothes and the brand popularity increases. I'm a S Oliver customer myself , they have cool styles and great quality. 

Denimoholic and Jeans lovers here  wish best of Luck to S Oliver ,India for 2013 and get some kick ass DENIMS on the floor for the new season coming   ;-)  "   -   Denimoholic 


A series of 'comic strip' from the Popular ' Super Denim' Limited edition series Launched by S .Oliver India for their SS 12 - 2012 Campaign .

Illustrations by - Nirajana Adhya 










S. Oliver :
s.Oliver is a German lifestyle company which manufactures fashion apparel, accessories, and lifestyle products for men, women, boys, girls, and children. With over $1.2 billion Euro in sales and presence in over 25 countries in Asia , Western and Eastern Europe,  the company has  some of the coolest collection of denim in Europe . I thought that it might be good idea to speak to Florian Schneider -  the head of Product Development Denim at s.Oliver Asia – and find out what makes the company so cool and to learn from him about  the latest in denim developments .

s.Oliver is one of the most successful fashion and lifestyle companies in Europe, and was founded by Bernd Freier in Würzburg, Germany, in 1969. The company’s head office is still in Rottendorf in Franconia today. s.Oliver now employs over 7000 people worldwide, and is represented by 240 of its own stores, 300 franchise stores, 2559 shop-in-shops, and on 3281 areas all over the world.

LOST Denim brands of the WORLD

hEy  guys   ;-) Reposting this interesting article from back ! 

Has been some time since i put a new post on my blog.  Well am back now with an interesting post for you guys,  this was kind of COOL for me and very Interesting.
" I happen to visit   ARVIND DENIM MILL , and got a chance to go to their Denim Library and Archive. The things i saw and found were truly amazing stuff and very old but interesting and new informations. Especially " PICTURES of LOST Denim brands of the WORLD" was the most interesting one  - i had my hand on a very old SPORTSWEAR MAGAZINE  and what i found in it was just COOL Stuff. I had clicked few pictures from the magazine for my record and am sharing with you guys in here, very interesting and informative for denim lovers, designers and addicts   ;-)

I call these images  "  LOST Denim brands of the WORLD " 













 So  enjoy and find out more about these denim brands, whether they still exist ?