***********NOT EVERYTHING IS WHAT IT SEEMS.....*****
Yet Another cool & edgy looking collection from the ice cool denim makers MELTIN'POT JEANS.
"The collection is very classy & premium. The color & washes are more on the darker side with lot of grey tones, black & brown tones overpowering the blue jeans look. So winter seems already going towards the cool dark denims & premium coated jeans" - Denimoholic
Grab one of these now ; )
The new Meltin'Pot jeans campaign/look book for the Fall Winter '13 season ahead is a pure celebration of the double-edged side of life. Taking the left instead of the right and seeing life from a different perspective is something we fully embrace. Meltin'Pot make denim for real people who share the brand's passion and who live life to the fullest- Where life takes you!
Meltin'Pot, season upon season, present fine examples of pure tailored modernism of distinction. This season sees the re-launch of the iconic - B-Side jean - an historical model for the brand, first launched back in 1994 when the brand was created, as denim aficionados will well remember. B-Side for both men and women and made from a single piece of fabric and is totally reversible. One jean and 2 totally different looks and the collection also boasts a series of reversible tops too. B-Side is another example of the brand's ability to successfully combine expertise with contemporary innovation.
The models used represent real life fans of Meltin'Pot and bring alive the energy of the brand and its perspective on life. The new collection will be in store from September in fine denim stores Internationally.
The campaign and look book were shot in Florence by Italian photographers Flavio and Frank, in an off the wall, bohemian location and play with this asymmetric style, featuring shots positioned at a irregular angles.
""MAKE JEANS , NOT WAR""