"Its worth ripping your jeans."

"Getting this   ´+ ´ style stitch might take some time to figure out, but once you do 1 , you are good to go, this stitch design is typical of the Japanese traditional patchwork method. "

 

" I used some denim shirt fabric for the mending, you could use any weight of denim as per your preference. Hold patch from both side so when you stitch it holds the fabric from inside as well as outside."

" Cut desired shape of patch fabric and place underneath the torn part and bind it using a good fabric glue."

 " Rub the fresh patch with sandpaper to merge the textures with the body fabric so it looks more natural."

" When the stitch work & patches are sewn. You can sprinkle some bleach liquid at the edges of patch so to blend the tone of fresh fabric to the old denim body."

" Washed and out of the tumble."

" The results will make you content , such is the beauty of Traditional Japanese patchwork : in a contemporary context. " 

- this activity reminded me of my Grand mom when she use to mend old clothes and rugs in the house back in the days. 

" Before & after comparison."   A new contemporary patched denim is reborn of the old torn jeans.

MELTIN'POT - FALL WINTER '13/14

                     ***********NOT EVERYTHING IS WHAT IT SEEMS.....*****

Yet Another cool & edgy looking collection from the ice cool denim makers MELTIN'POT JEANS.

"The collection is very classy & premium. The color & washes are more on the darker side with lot of grey tones, black & brown tones overpowering the blue jeans look. So winter seems already going towards the cool dark denims & premium coated jeans"  -  Denimoholic

Grab one of these now                 ; ) 

The new Meltin'Pot jeans campaign/look book for the Fall Winter '13 season ahead is a pure celebration of the double-edged side of life. Taking the left instead of the right and seeing life from a different perspective is something we fully embrace. Meltin'Pot make denim for real people who share the brand's passion and who live life to the fullest- Where life takes you!

Meltin'Pot, season upon season, present fine examples of pure tailored modernism of distinction. This season sees the re-launch of the iconic - B-Side jean - an historical model for the brand, first launched back in 1994 when the brand was created, as denim aficionados will well remember. B-Side for both men and women and made from a single piece of fabric and is totally reversible. One jean and 2 totally different looks and the collection also boasts a series of reversible tops too.  B-Side is another example of the brand's ability to successfully combine expertise with contemporary innovation.

 The models used represent real life fans of Meltin'Pot and bring alive the energy of the brand and its perspective on life. The new collection will be in store from September in fine denim stores Internationally.

The campaign and look book were shot in Florence by Italian photographers Flavio and Frank, in an off the wall, bohemian location and play with this asymmetric style, featuring shots positioned at a irregular angles.

                                           

                                            ""MAKE JEANS , NOT WAR""  

2 DENIM IN ONE

Studio D’Artisan make a jean that is a mix of left-hand twill and right-hand twill.  It’s a nice combination of Levis versus Lee in one package.

Cheap monday - Customised Tour

CUSTOMIZED TOUR AT WEEKDAY

 I wish i was a part here, in the celebration and work:

Awesome event for 'cheap monday' Lovers:

3 countries, 8 cities and 13 stores... 

 The swedish brand Cheap Monday’s design team has customized a unique set of limited and numbered jeans for sweden, denmark and germany. Customized tour continued – this time bigger than ever, with a new theme and in collaboration with Weekday.
The tour stroke down on april 22 in 13 stores simultaneously with customized jeans and parties. The morning after the rare pieces were sold at the regular low Cheap Monday price in all Weekday stores.

DENIMOHOLIC

DIESEL in india has totally threatened the local indian jeans brand and other rival denim brands. I just cant stop thinking about Renso's business mind, i'm just imagining each indian person owning a pair, DIESEL will do business worth unimaginable amount.I'm already hunting a new new DIESEL pair, despite the fact that i bought one 2 months back.
ENERGIE new collection.www.energie.it .the denim washes are very discharged, light bleached. Its kinda washout and fresh look.

NUDIE JEANS: The denim side offers new developments made exclusively for Nudie Jeans Co. For example a reversed denim with most of the indigo on the inside and a fabric with white coating. They will both give interesting inverted effects when worn in.
INTERVIEW: hudsonjeans -Ben Traverniti.
What inspired you to become a denim designer? What keeps you wanting to design?
Denim has always been in my genes…my father is a denim designer, so I’ve been immersed in it since I was a child. I originally worked in couture, but denim was always something I knew I wanted to do. Working in couture has really influenced my design and has brought about a sort of meeting of the two worlds for me. When I design a jean, the couture sensibility is always in the back of my mind.
refrence: www.thedenimguy.com

MAVI JEANS: CUT & PASTE: Twitter contest: follow @thedenimguyguy & @mavijeanssocial to win a pair of MAVI JEANS .


HUDSON JEANS: unparalleled fit and craftsmanship, the iconic union jack logo and signature triangle flap back pocket, Hudson Jeans has become a leading innovator in the premium denim market. Hudson delivers a product of uncompromising quality, value, and integrity in the tradition of fine British couture craftsmanship. Created from the best premium denim from the finest mills in Europe and Japan, all Hudson products are hand finished and tailored to be truly one-of-a-kind pieces.

ONVIS Jeans

Stumbled on to this denim line and I LOVE IT. Had to share with you all… and HAPPY NEW YEAR!!! ABOUT Monfumo is a tiny village located on Asolo Hills, in Veneto, Italy. ONVIS jeans and its life stories were born there.

LEVI'S : The next phase of the Levi's Go Forth ad campaign titled Ready To Work will launch this July featuring regular working people rather than the usual collection of hipster models. Levi's have taken a trip down to Braddock, Pennsylvania (a town once famous for its steel mills but now working to rebuild itself after years of decline) and shot a series of ad featuring locals in Levi's Work Wear. The thinking is that these folks are a new 21st Century kind of pioneer, adapting to difficult economic conditions and working hard to rebuild their community.


   
 

Celebrity denim brand - Jessica simpson!

Well when i saw the article on denimology i did not react et-al, every celebrity wants to start their own denim brands, well good for their blindly worshipping fans. Personally im no big fan of celebrity fashion et-al. Its up to you guys out there to check out what she has put together.

Im more of a fan of Ashley than jessica! Well the denim line,ranges from the "girl next door", comfy, body hugging, skinny jeans with plenty of stretch so you can move easily, to the sexy bootcut and flare jeans which when paired with some of her 5 inch platforms will turn you into a southern sexbomb - just like Jessica

Denim wash - My experiment and few tips

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A lot of research and accident have contributed to making denim the fashion icon that it is today – including vast improvements in spinning, weaving, finishing etc. One of the most important part of creation of the beautiful denim jeans is the washing . Wash plays such an important part in the denim chain because of the number of effects that the consumers are looking for on their jeans . Let me tell you about denim washing …

The stages in denim washes are-

1. Pre treatment ( Desizing, Rinsing, Scouring etc)
2. Enzyme or Stone wash
3. Clean up to adjust the desire effect
4. Bleaching
5. Tinting / Dyeing
6. Softening and rinsing.

50 Top and best denim brands worldwide

Talking about denims, how can we forget the Japanese, epitome of perfectionist. Started in india ' indigo dye' and now perfected by the japanese. The famous 'Selvedge denim' inventors.

So for me the japanese stand right in front with their highly creative and quality jeans both in design and characteristics.

Japanese Denim Brands

1. 45rpm : 45rpm is very cautious about the fabrics it uses and has an exclusive deal with its mill, ensuring one-of-a-kind materials. The company’s denims are made from both Zimbabwe cotton and Suvin hybrid cotton,
2. Edwin : Founded in 1969 by Edwin Company mainly focused on jeans manufacture. Brad Pitt is an official spokesperson and model for the brand, and appears in many of its advertisements.
3. Evisu : Founded in 1991 by Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage denimn and his disappointment with the mass-produced modern versions led him firstly to business of vintage clothing import business and later to start putting together the elements required to reproduce vintage-style jeans. The initial production was 14 pairs of jeans a day !
4. Iron Heart : The denim is made in Japan out of the highest quality, long fibre cotton. These long fibres allow the individual cotton threads to be spun less tightly than is normal. The result is a surprisingly soft feel to this ultra-heavy denim.
5. PRPS : Made from Zimbabwe Organic Cotton, the denim dream of the founder of Akademics and ex-Nike designer, PRPS defines perfection in today’s over saturated denim market.
6. Samurai : Founded in 1997,their collection exists of various models of unwashed denim. All Samurai jeans,uses 100% pure indigo with no fillers, and use the maximum amount of indigo that the yarn can hold. Samurai has also maximized the tension of the weave, so that after washing, the denim actually becomes even more stiff and the weave even tighter
7. Sugarcane : Sugar Cane ’ denim by traditional Japanese dyeing techniques by hand and not by machine. The first model ‘ Sugar Cane Awa ’ is made of sugar cane denim dyed by Awa indigo. Sugar Cane were the first in the world to produce a selvage-denim fabric made from woven cotton yarns and sugar cane fibers. otton and sugar cane yarns are dyed completely by hand with 100% natural indigo.

Italian denim! Well they are the masters again. . . .

I can just think of the brilliant mind of 'Renso Rosso'. . . . . im kind of a big fan of his. The guy is a marketing genius and 199% business in his blood. The creation and uprise of DIESEL will be one my most memorable time.I always wanted to meet him one day, fortunately i hope i will

Italian Denim Brands

1. Diesel : The world famous jeans brand. Needs no introduction ! . Links : a) Financials b) Buy Diesel Jeans
2. Armani Jeans :Armani Jeans is a bridge-line collection of denim-related clothing created in 1981 by Giorgio Armani. Unlike Armani’s lower-end collection Armani Exchange, Armani Jeans is mainly sold in department stores instead of freestanding stores.
3. Miss Sixty :

Swedish Denim Brands

1. Acne : A ton of variety in mens’ fits, and repeat winner of ‘Designer of the Year’ by Swedish Elle.
2. Cheap Monday : Founded in 2000 by Örjan Andersson, originally as a second hand clothing store, in a suburb of Stockholm. The name of the brand originates from the fact that the original store was only open on Sunday.Being cheaper than other brands, and with tons of crazy prints and colored washes, it is liked by high school students a lot. Link.
3. Nudie : Men’s Jeans made from the best Italian, Turkish, American, and Japanese qualities using the best techniques. How they are made?

Netherland (Dutch) Denim Brands

1. G-Star : G-Star offers a well-balanced range of jeans in various designs, the right range of fittings and attractive washings. Products made for denim connoisseurs by denim connoisseurs.

US Denim Brands (L.A denim brands included)

1. AG Adriano Goldschmied : Starting out as a small boutique line in 2000, AG is a brand that is centered on recreating vintage denim washes.AG continues to evolve its “AG-ed Vintage” collection by introducing new fits, washes and fabrications. For Spring 2010, the brand will launch a Khaki Program, where the “AG-ed” 3-D whiskering technique is applied. Links : a)Some details
2. Paige Premium Denim : Paige Premium Denim, LLC was founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero to look great and feel great in a pair of designer jeans. She was the body behind the brands like 7 For All Mankind, Lucky Brand, Citizens of Humanity, Guess and used her expertise and unique values to create the “perfect fitting jean.”
3. 7 for all Mankind : Owned by VF Corp. since 2007 ,7 For All Mankind was the first company to truly bring premium denim to scale in 2000.7 For All Mankind’s premium jeans literally exploded onto the scene, quickly earning critical acclaim and an immediate following for its innovative use of fits, fabrics, and finishes in denim.Hollywood celebrities like Angelina Jolie, Cameron Diaz, Jennifer Garner, Liv Tryler and Ben Affleck endorsed the ‘Sevens’. Links :a)VF acquires 7
4. Siwy Denim : Launched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Each piece is finished with hand-crafted labels made out of vintage feedsack cloth.
5. Earnest Sewn :Earnest Sewn brings forth two concepts: 1) process innovation and 2) heritage. Everything from "Twice Sewn" [stitching] process, to specialized hand-sanding techniques, which are worked on by one expert artisan per pair, to coffee-stained hang tags and individually wrapped craft paper set it apart from other labels.
6. Current/Elliot : Born as late as 2008 when Emily Current and Meritt Elliott, both stylists, met with friend Serge Azria, CurrentElliot seems to have gained fame rather fast. They are reputed to have started the BoyFriend Denim trend which is been adorned by Hollywood celebrities like Katie Holmes , Victoria Beckham etc.
7. J Brand :J Brand was co-founded by denim manufacturer Jeff Rudes and former stylist Susie Crippen.The two set out to create classic and sophisticated jeans with the emphasis on fit.J Brand – women’s- launched as an exclusive at Ron Herman’s Melrose jeans bar in the spring of 2005.The brand had immediate success, and J Brand’s introduction of their skinny straight leg made them the first American-made premium jeans to drive this trend. The also have a maternity line — Mama J by J Brand.In fall 2008, J Brand introduced a Men’s line under the label, J Brand Denim Co.

Denim Brands In India

Indian denim market is on a high growth path with a rate of growth in the range of 8-12%. However, the market is dominated by the non-branded players who take away the major share of the denim market. The branded denim market is estimated to be around $450-$500 million , and is dominated by some international labels though the local brands are also getting prominent.

1. Levi’s : Levi’s is the leader in the branded denim category with about 20-25% share of the market. Using various innovative strategies, Levi’s has strengthened its hold on the market. It started operating in India in 1994 and is present in over 250 cities.
2. Killer Jeans : Owned by the Kewal Kiran Clothing limited, the brand was introduced in 1989 and is one of the well known denim brands in India. The other brands by this company – Easies, Lawman and Integritti are also well known menswear brands.
3. Spykar : Targetting the tastes of the youth of the country, Spykar uses its labs to bring out a large variety of designer denim jeans .The company launched aggressive campaigns in colleges, pubs and coffee shops as well as sponsored college events and fashion shows to target the right clients It is on a high growth trajectory and is currently reported to have a turnover of $45million+.