INDIGO PEOPLE. THE RAW NATURE OF BLUE - Autumn Winter 2015
THE RAW NATURE OF BLUE
Indigo People’s concept is founded on the affection for traditional craftsmanship and the love of natural indigo. We combine contemporary design with authentic techniques. Each product is hand woven and customized with integrity by a master artisan. The base materials are hand selected and dyed in indigo following a labor intensive process. We aim to create unique products for indigo lovers. Indigo people works with different artisan communities, each with it’s own specialization in weaving technique such as ‘ikat’, ‘open weave’ and ‘4-grill’. This production method can result in little imperfections. The beauty of these imperfections give each product a unique appearance. The main material is based on unbleached and unprocessed cotton. The raw cotton is manually spun, which results in unevenness in the yarns. These little nubs in the weaving yarns give the product a natural and rugged look. When the scarfs are more worn, the cotton fibre will get more flexible and gain even more softness. In some products the cotton fibre is combined with silk to increase the wearer’s comfort and to give the product a subtle shine. Indigo People was born out of love for traditional craftsmanship and the beauty of natural indigo. The brand is an homage to the artisans who keep up their heritage and to people with a great affection for authentic handicrafts. Combining traditional craftsmanship with contemporary design Indigo People creates a unique collection of scarfs for indigo lovers.