BELSTAFF : WorshipTheGround.

“Belstaff is delighted to announce that its new menswear campaign ‘Worship the Ground“.


The campaign showcases the legendary Belstaff Trialmaster boot - one of Belstaff’s most iconic designs over the past 60 years since its creation in 1955 - and other associated products. The Trialmaster boot has travelled far and wide, been worn by racers, aviators and fearless pioneers. These boots are the embodiment of lasting craftsmanship and the ultimate accessory for a lifestyle of epic adventure.
Belstaff has secured the talent of Sir Ranulph Fiennes, legendary polar pioneer and arguably “the world’s greatest living explorer” (Guinness Book of Records), together with Riley Harper, the US stuntman with whom the brand has worked in the past, to star in the campaign shot by famed photographer Rankin. The “Worship the Ground” campaign captured a series of authentic portraits and film of Sir Ranulph Fiennes and Riley Harper,exploring what the phrase means to each of them.




Sir Ranulph Fiennes was the first man to reach both Poles, the first to cross Antarctic and Arctic Oceans, the first to circumnavigate the world along its polar axis and was the youngest Captain in the British Army having joined the SAS in 1965. He fought Marxist terrorists between 1968 and 1970 and received the Sultan’s Bravery Medal from Her Majesty the Queen.

Riley Harper is a renowned Hollywood stuntman who travels the world driving, riding motorcycles and taking hits as a stunt double for some of Hollywood's biggest stars.An avid motorcycle and car enthusiast, Harper shares a love with Belstaff for all things with engines and wheels. His Instagram profile @LIFEOF_RILEY counts 40K followers.
Rankin, the famed British portrait and fashion photographer will shoot the campaign, bringing together two powerful names in British culture, intersecting across adventure and fashion.

Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff’s rich history and archives.

Belstaff is headquartered in London and showrooms reside there and in New York, Milan and Munich. Belstaff is currently sold through its flagship on New Bond Street, and twelve stores in Europe, the United States and Asia, through select wholesale distribution worldwide and on www.belstaff.com




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