Premium selvedge denim and chambray shirts for women at a reasonable price, this is the project that is near and dear to us.
Risks and challenges
We have a passion and love for well made selvedge denim; we're fascinated by its enriched history that it holds, its timeless style, and its ability to hold up to years of wash and wear.
Alec Wågner began with a simple realization; premium selvedge denim shirting for women at a reasonable cost was almost non-existent. We were frustrated! There are endless options for men at all price ranges but not for women. That's why we've created perfectly tailored shirts from the finest Japanese selvedge fabrics. We've worked hard on the fit so that it flatters a woman's figure but keeps the classic look and structure of a vintage shirt.
Some technical tid bits:
Our selvedge denim and chambray shirts are made from sanforized (pre-shrunk) fabric. We've also rinse washed them at our factory to ensure that they will not shrink when you wash them at home Both shirts are sewn using 13 SPI (stitches per inch) to ensure the seams will stay together for years to come. With that high of an SPI you won't have to worry about seams unraveling, we've made these shirts to last.
The denim shirt is made from a 7.5oz, 2x1 right hand twill from the Japanese Mill Kuroki.
The chambray shirt is made from a 5.5oz plain weave from the Japanese Mill Kuroki
The Funds:All money raised will go to production of our first line of shirts. All our fabrics, buttons, threads, labels, hangtags, and factories are lined up and ready to go. All we need is the capital to get started.
Once funded, we will be able to expand our line in to multiple fits and washes. Eventually we will offer a full line of affordable premium denim apparel for women.
Risks & Challenges:
With any apparel production endeavor there is always a risk of quality control and delays.
We've mitigated these risks by completing every step of the design process ourselves, along with ensuring we've picked the most reputable mills and factories the world has to offer. We've made all our sample shirts, had them shipped, and wear tested to ensure the best quality.
Between our seven years of apparel design and production experience in high end denim companies, we are ready to tackle any issue production might throw our way.
Denim Lovers & Jeans admirers, do support this promising project at kickstarter.com