With the rise of Artificial Intelligence and Technology,, today, it appears that all these worked towards giving us a lot of help and advantage.... For instance, photo shop, corel draw are highly used across the globe by many designers to help enhance the idea and finally give a visual attraction and bring it to Life.

We here at Denimoholic are exploring and working hard towards bringing that standard of expert-ism to the Industry. So that many explorations can be done viz, washes and looks without actually spoiling or ruining any trial samples. This way we thought the industry would save a lot of fabric from trial and error.

Here's a little treat on how to save a cost.
- create your designs
- scan the fabric
- now using photo shop/ fill in tool u can actually fill up the design with the fabric
- finally u know what the actual composition is to be used inorder to get the actual product as desired.



It has to always start from a scratch. From creating the Design on a piece of paper keeping in mind all the important features and details. In this case the Fabric, Basic silhouette, the wash, the buttons, stitch lines/ details, pocket linings, and add ons such as the worn out effect and the torns would come naturally once the layout is done.

If you think of using any extra element such as leather detail,, think smart and practical as to how, where and why to apply the same. With the same view always remember the aesthetic part of the product. Because without a look or appeal it'll go and come back straight from the market without a response. We dont want that, do we???

Now from what we called a Basic Denim we thought of giving it a little bit of appeal wihtout having to put in too much of styling detail and hard work. Hence, the answer came quite quick with the idea of giving it a worn out look..... It'll have a real grunge Look from its worn out effect but in a subtle manner based on its basic design apart from the wash.

So here we go, a basic denim with a grunge worn out effect.


I feel good, excited and would like to thank my pal Thinles to have given me the liberty to share and execute my  ideas and know how to the amazing blog. Lets say this is another small extended intro version to the main base huh Thinle??,, Meaning to say we are growing steadily and working hard to fill the hunger for the NEXT EPISODE, we'll try and make sure it's on the high Buzzzz..... Cheers and Peace!!! 
- Joel Ginzamawi (Joe).

KOSLAK : Debuts at Lakme Fashion Week,Winter 2011

Label KOSLAK by Thinles & Nirajana debut at Lakme Fashion week. Koslak showcased a well-conceptualised and well-executed contemporary menswear collection. Made using ‘snambu’, a traditional handloom woolen fabric from Ladakh, the collection combined elements from Ladakhi costume ‘goncha’ with contemporary fits.

Gen Next being their debut collection, they would slowly would start stocking their exclusive pieces at only few selected stores in Mumbai and focus more in the North, New Delhi being the most important of all. A lot of great reviews and accolades for their cliche defying,bold, contemporary menswear line.

They have combined traditional with the individualistic fashion from the urban life. The  effort is to bring fresh ideas and new elements into the Indian fashion Industry. This collection had an interesting synthesis of hand-woven ‘snambu’ woven locally in Ladakh with various weights of jean fabric or denim giving the collection an inimitable blend. The collection comprised of specially worked upon outerwear pieces. They have imparted a very rare feel and look to the pieces which make the coarse snambu fabric a lot softer, wearable and highly desirable keeping in mind the practical use of garments.
    The outerwear pieces of the collection are goncha-inspired  with ornamental trims and accessorisation. The silhouettes are slightly loose and confortable but edgy. The pattern used for the jackets are specially developed from the original goncha pattern. The highlight being the intelligent incorporation of a contemporary fit through technical pattern making.
Materials used for the Jackets are raw denim, ecru, twill, heavy linen and leather with fleece lining combined intelligently with snambu(wool). They are worked upon with indigenous wash treatments and also smeared in ink and paint to impart a unique look and feel. The shirts have original placement prints and exclusive details inspired by the Himalayas. The Tshirts have avant-garde silhouettes and made in light weight viscose jersey and bear original screen printed graphics with interesting placements. An exclusive part of the collection is special hand crafted denims which are artistically blended with 
material and current trends offering a natural feel,loose and comfortable fit.

RETARDED VELVET :Lakme Fashion week Debut 2011: "Feathers and Dots"

Canadian designer duo Theresa James and Roger Prince of Retarded Velvet's debut collection, Feathers and Dots could be defined as global eclecticism in a nutshell. The collection was unisex with its vivid amalgamation of South Indian lungis, Mexican serape and ponchos in candy colored batik and ikat prints. We loved the attention to details in the form of fringe that gave the ensembles a very Native American vibe. The collection as a whole looked promising with stand-out pieces that transcend from runway to wardrobe with ease.

Teresa :”emphasis on proportions, the collection had a unisex appeal with a relaxed unstructured touch. Bringing together the beauty of varied fabrics like Ghanaian batik, Native American fabrics, South Indian cotton with Tencel and Lyocell…”

I'm so loving the images  Matthew Burditt Photographyfor Retarded Velvet

"I love the SUPPEEEEEEEER COOL voluminous, loose,summer jeans with an equally SUPERB wash effect."

Truly the piece would set a trend, you can pair the cool pants with your regular vintage t-shirt, loose plain white t shirt, to have a unisex & relaxed look.

Check out what's boilin in'it inside RETARDED VELVET's creative den *

The Retarded Velvet duo have taken a circuitous route to fashion design.  Theresa James (aka Holiday) and Roger Prince (aka Capital) met during a marathon DJ set by house music legend Danny Tenaglia, but little did they know that their paths would be so entwined in life and art. 
Growing up on a farm in rural Saskatchewan, Capital dreamed of being a member of Loverboy.  Zig-zagging across Canada from West to East (and back again) as a contractor, he has restored heritage homes, is self-taught in interior design and has been involved in a number of construction projects in the Lower Mainland and Gulf Islands.  Fearlessly, Capital plays as hard on his mountain bike as he does on his snowboard, and is known for whipping up a mean sucre a la creme
Holiday's longing for adventure did not cease when, as a child, she was mugged by a rogue monkey while wandering the streets of Bombay.  She did, however, abandon her early dreams of fine art studies for "practical" professional training in international development and human rights law to work for the UN.  Her life lead to cultural and professional experiences in Ghana, Northern Ireland, the Netherlands, Albania and Papua New Guinea.  Guided by instinct, Holiday collected bolts of fabric from her travels knowing there was a greater purpose at work.